From overwatered ferns to forgotten succulents, houseplant care has long been a guessing game. But as wellness and sustainability become global priorities, UK-based LetPlant Technology Ltd is offering a smarter solution. Founded in June 2023, this Thames Valley startup is merging AI, IoT, and gamification to transform plant care and its scaling fast. A perfect candidate for the Verto awards with their focus on innovation and leading the charge on technology induced sustainability.
The LetPlant model: simple, smart, scalable
LetPlant makes revenue through multiple streams. Its core product, the SDESA smart pot, is powered by a patent-pending AI system that offers adaptive diagnostics. Beyond product sales, the company brings in revenue through AI-driven subscription plans and direct plant sales. Strategic B2B partnerships with smart home ecosystems like Google Home and Alexa, and plant retailers, also fuel its growth.
By monetising both hardware and data, LetPlant ensures recurring income and market agility, a real game changer.
How LetPlant fixes a familiar problem, differently
Plant neglect, overwatering, and poor air quality plague many homes and offices. Traditional plant care apps offer static reminders, but LetPlant reimagines the experience from the ground up. It creates an intelligent, integrated ecosystem where AI-powered diagnostics monitor plant health in real-time, and IoT-connected features automate watering, lighting, and environmental control. At the heart of this is the Green Badge System, a gamified platform that rewards users for sustainable plant care habits.
What truly sets LetPlant apart is its adaptability. The system learns from its environment, tailoring care routines as conditions change. This is more than convenience, it’s a defensible, scalable approach supported by patent-pending innovation and applicable across households and corporate environments alike. LetPlant doesn’t just help plants survive; it empowers people to help them thrive, creating a routine that’s as rewarding as it is responsible
From start-up to standout
In under a year, LetPlant has made remarkable strides, achieving the following key successes:
400+ active users benefiting from smart plant care
Over £4,000 raised from Henley GreenSeed Fund
40% reduction in plant loss during pilot programs
Expanding B2B partnerships with plant retailers and smart home brands
Becoming a finalist in three categories at the Great British Business Awards
Named Thames Valley Start-Up of the Year
Built a community of over 1,500 social media followers
Their next milestone? Entering the Verto Awards to gain recognition.
"We entered the Verto Award to gain recognition for LetPlant’s innovative use of AI and IoT in making houseplant care smarter, more sustainable, and accessible," says Tolu Salami, CEO of LetPlant.
The future is green at LetPlant
Looking ahead, LetPlant has its eyes on global impact. Its roadmap for the next 1–3 years includes growth and expansion efforts such as expanding into retail and e-commerce channels and entering into new markets in Europe and North America.
They also have various product enhancements in store, such as becoming integrated into Google Home, Alexa and other IoT devices as well as enhancing its AI and sensor capabilities.
One of their most exciting endeavour is the growth of LetPlant’s Green Badge community.
"If awarded, we will use the prize money to finalise the LetPlant SDESA prototype and expand our Green Badge System, which gamifies sustainability for users,” Salami says. “This shows that Letplant’s success is success for everyone.”
In a world where green solutions are critical, LePlant is showing that small changes like caring for a plant can spark a smarter, healthier planet.
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